Case Study: Interior Designer Organic Social Media

Overview

This campaign focused on helping a new interior designer grow their presence on Instagram. With a low following and a minimal budget, the goal was to build awareness and engagement without relying on paid promotion.

The client had recently launched their Instagram account but lacked the funds to run boosted posts or paid campaigns. With limited reach and low engagement, they needed an organic strategy that could deliver visibility and real results within the platform's limitations.

Problem Statement

Solutions

We built a fully organic Instagram strategy focused on the two most powerful levers for growth: audience behaviour and the Instagram algorithm. Key components included:

  • Content Strategy

    • Created content that was interesting, entertaining, educational, and valuable to the target audience.

    • Prioritized emotionally resonant and practical content that triggered curiosity or emotion.

    • Included strategic use of visual and audio triggers to boost retention.

  • Algorithm Optimization

    • Focused on content formats that the algorithm favours: Reels and Carousels, both of which encourage longer engagement.

    • Emphasized consistency and relevance to build ongoing momentum and train the algorithm to serve the content to more users.

  • Content Packaging

    • Used attention-grabbing hooks, strong captions, and clear calls to action.

    • Designed visually compelling graphics and videos tailored to the aesthetic of the interior design niche.

  • Results (1 Month):

    • Increase in views of 186.6% from the previous month

    • Increase in followers by 66.7%

    • Increase in reach by 212.8%

    • 10 organic link clicks from profile visits

    • Significant engagement and follower growth — all without paid promotion

Contact us.

amanda@designinfocus.ca