About Us
Get to know us.
Who we are
Design in Focus is a creative marketing partner for businesses in home trade industries. We specialize in building high-converting websites, crafting strategic marketing campaigns, and producing scroll-stopping content that drives results.
From digital strategy to hands-on execution, we bridge the gap between creativity and conversion. Our work spans full-funnel marketing and lead generation campaigns, ongoing social media management, and custom content shoots — all designed to help our clients show up with impact and grow profitably.
Why “Design in Focus”?
We chose the name Design in Focus because it perfectly captures what we believe great marketing should do: put your work front and center. Whether it’s the craftsmanship behind a custom kitchen, the story told through an interior, or the home you’re bringing to market, your design deserves the spotlight.
“In Focus” also nods to where we started — behind the lens. Photography and live content shoots remain a cornerstone of what we do, capturing your spaces and your story with clarity and purpose.
More Than a Contractor — A Committed Partner in Your Growth
We don’t take the work we do lightly, and we know you don’t either. At Design in Focus, we approach every project as a long-term partnership, not just a service contract. Because true creative success comes from partnership, not prescription. While many content creators impose their own vision, we take a different approach, one rooted in deep collaboration and mutual understanding. By engaging you in the journey, we craft content and strategies that feel authentically yours. This isn’t just a project; it’s a shared vision, where your success defines ours.
Our Marketing Process
01. Complimentary Audit & Presentation
We begin with a no-strings-attached audit, analyzing your existing presence, opportunities, and gaps. This is followed by a personalized presentation that outlines what we found — and what we recommend.
02. Goal Alignment & Strategic Direction
Together, we define your business goals, clarify your audience, and determine the most effective channels. From budget to creative direction, we ensure every piece is tailored to support your specific outcomes.
03. Execution & Testing
We craft and schedule your campaigns, content, or web assets, then launch with a controlled testing phase. This allows us to gather real performance data before scaling.
04. Scale & Optimize
Once the best-performing assets and strategies are identified, we optimize, scale, and refine. This includes regular reporting, collaborative check-ins, and data-driven improvements — all focused on maximizing your return.
Meet the team
Amanda
Marketing Strategy & Management
Luke
Operations Manager
Additional Team Members
Alongside Amanda & Luke, we collaborate with a select group of trusted contractors who specialize in Videography, Branding, Special Feature Website Development, and Content Creation. While Amanda will manage the majority of your campaign, she may bring in one of these experts when it ensures the highest quality outcome.
We choose to work with contractors because their success depends on delivering exceptional results—if their work isn’t outstanding, they don’t get the next project. This performance-driven model keeps our extended team as dedicated to your success as we are.
By combining our leadership with the expertise of carefully selected specialists, we’re able to deliver better, sharper, and more innovative results for our clients.
Who You Hire Matters
Here’s how Design in Focus compares to your other options.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!