Case Study: Construction Leads

Overview

This campaign was designed to generate leads for a client in the construction industry. With a limited budget and no capacity for website development, we focused on building a simple yet effective lead generation funnel using Meta Ads.

The client was struggling to bring in leads through their existing website and had a very limited budget. They were unable to afford a new website or invest in major website updates, which limited our ability to optimize for conversions through traditional landing pages.

Problem Statement

Solutions

To work within the client’s budget while maximizing results, we executed a lean, two-phase Meta campaign:

  • Phase 1 – Awareness Campaign

    • Objective: Drive traffic and build a warm audience.

    • Duration: 2 weeks

    • Budget: $115

    • Strategy: Increased social engagement and sent traffic to the existing website to fill the top and middle of the funnel (TOFU & MOFU).

  • Phase 2 – Retargeting & Lead Generation

    • Objective: Capture leads from warmed audiences.

    • Targeting: Website visitors and Meta profile engagers.

    • Method: Used Meta’s native lead form to eliminate friction.

    • Budget: $520

    • Outcome: Generated 9 leads in 2 weeks. Approximately 80% were of high quality. The cost per lead (CPL) was $58.20, compared to the average CPL of $280 for the construction industry.

    • Total Ad Spend: $639.75

Contact us.

amanda@designinfocus.ca